Demand trends indicate a desire for distinctive finishes, influenced by the internet and constant international travel. The customer desires high quality products, with international stylizing at reasonable prices. Since modular kitchens can be visualized, customers are more comfortable as they know what to expect in terms of the finished design and layout. Incorporated lighting, soft closing doors and high end accessories have become the norm. Responding to this perceived business opportunity, H & R Johnson decided to venture into the realm of marketing Modular Kitchens in 2007; the ‘Johnson Kitchens’ Brand was born in 2009.
At the outset, Johnson Kitchens marketed modular kitchens sourced from one of the largest manufacturers in the world located in Germany. Both of Johnson’s European and Indian collections are customized for the end-user. The European models are targeted to an increasingly discerning customer and came with a price tag upward of Rs. 3 lakh. However, modular kitchens made in India are priced from Rs. 60,000/- upwards, which is well within reach of the masses, albeit with good taste! The Indian collection also offered kitchens using water-resistant marine ply which is preferable in excessively humid climatic conditions and specifically for Indian
With the objective to be “end-customer” oriented, Johnson Kitchens India has been and is continuing to set up dedicated franchises all over the country. This is done through in-shop concept by existing Johnson dealers as well as, appointment of exclusive kitchen franchisees. We now have 25 outlets, which is expected to grow to 50 by the end of the year. Recently, we provided kitchens for a 100 villa project in Dona Paula, Goa.
The kitchens division provides an end-to-end customer-care service. The division enables customers to evaluate options within their preferences and price ranges. Each kitchen is customized, dimensions measured, designed and then installed. The entire process takes around a month. Johnson Kitchens offers an assured after sales service to ensure continued customer satisfaction and comes with a 3-year warranty for manufacturing defects.